Is Business Not Booming? Tapping Into Its Digital DNA Can Turn Things Around
Why is your business failing to achieve high first or second-page rankings on Google?
Although the answer to this question is pretty simple, it may catch you by surprise.
Let’s get into it.
It’s the 21st century and by now everything has gone digital, including DNA. Confused?
Don’t be.
When we think of DNA, our minds go to our genetic makeup, those 23 pairs of chromosomes that make us uniquely who we are. Lately, marketing experts have been encouraging businesses to unlock their digital DNA.
What’s digital DNA?
According to marketing experts, Digital DNA is a set of 23 traits that will help digital businesses to successfully make their marks and thrive in the digital world. These traits will help them move from ‘doing digital’ to ‘being digital’.
One very important thing that entrepreneurs need to understand about excelling in the digital age is that it’s more than just using technology. Instead, it involves using the right technology, in the right places, and at the right time to achieve the right results.
Digital DNA also includes understanding what you want your business to achieve, who you hire to make this happen, how you structure your organization, choosing a base of operation, and the type of marketing strategies you use to achieve your goals.
Entrepreneurs who choose to understand and utilize the digital DNA of their businesses will be able to:
- Save millions of dollars on advertising
You can leverage your digital DNA to pay less for pay-per-click (PPC), Facebook, and Instagram ads.
- Improve search engine rankings
Knowing what strategies to use will help your business move up search results and claim top places not only on Google but also on other search engines like DuckDuckGo and Bing.
- Increase visibility
You can’t have improved search engine rankings if you’re not seen. Through an understanding of digital DNA, you can make your business visible on all major authority sites.
- Build brand awareness and credibility
Digital DNA helps you to create the space for clients to know who you are and what your company brings to the table. You’ll be able to build your reputation, credibility and achieve brand loyalty.
- Convert more leads into sales
For digital marketing to make you money, those leads have got to become sales. Tapping into your digital DNA will make this a breeze.
Entrepreneurs in businesses both large and small are poised to achieve an unprecedented level of success through digital marketing. If you also want to enjoy this success, you’ve got to make sure that you get a good digital marketing agency in your corner.
Go for an agency that has the experience, expertise, and capacity to help you unlock your digital DNA for optimum business success!
